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Caldwell & Pierce project
Web Development
Legal / Professional Services

Premium law-firm website + lead-generation + consultation platform

Caldwell & Pierce
3 Weeks
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A high-trust legal platform built to turn complex expertise into qualified client enquiries

92/100

Lighthouse Performance

Lighthouse performance score recorded during optimisation testing.

100%

Responsive Content Architecture

Responsive content architecture across the primary website experience.

1 unified flow

Consultation Workflow

Structured consultation journey from service discovery to enquiry.

The Challenge

What we were solving

The firm's previous digital experience treated its website primarily as an information repository rather than a client acquisition and knowledge platform.

Visitors had to navigate through dense information to determine whether the firm could handle their particular legal matter. Practice areas, attorney expertise, and published insights were also insufficiently connected, creating unnecessary friction between discovery and enquiry.

The project therefore needed to solve several connected problems:

Improve the firm's digital credibility

Simplify practice-area discovery

Make attorney expertise easier to understand

Improve navigation across complex legal information

Create stronger SEO architecture

Make consultation enquiries easier to initiate

Establish a scalable content structure for future growth

The Solution

How we solved it

Webtide Studio developed a structured legal-services platform built around the way prospective clients actually evaluate professional expertise.

The new information architecture connects practice areas, attorneys, industries, insights, and consultation pathways, allowing visitors to move naturally from a legal question to the relevant expertise and ultimately to an enquiry.

The interface combines editorial typography and restrained visual elements with a highly structured content system. Dedicated practice-area and attorney pages create deeper entry points for search engines while giving prospective clients substantially more context before making contact.

A structured consultation workflow replaces the conventional generic contact form, capturing the essential information needed to route enquiries appropriately while keeping the experience straightforward for prospective clients.

Built with

Next.jsTypeScriptTailwind CSSSanity CMSPostgreSQLCloudflareVercelStructured SEO / Schema

Project Gallery

See the work in action

Caldwell & Pierce project screenshot 1

Homepage Hero

Caldwell & Pierce project screenshot 2

Expertise / Practice Area

Caldwell & Pierce project screenshot 3

Corporate & Commercial Practice

Caldwell & Pierce project screenshot 4

Our people / Attorney Directory

Caldwell & Pierce project screenshot 5

Individual Attorney Profile

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Insights / Knowledge Centre

Caldwell & Pierce project screenshot 7

Consultation Workflow

Caldwell & Pierce project screenshot 8

Responsive Display

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